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Research papers

Advertising in Europe

The developments of publishing in the decade regarding innovation and the competitive situation first of all requires an analysis of the present situation of the media scene in Europe. Four years ago it was rather difficult to give a general summary...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: F.-Jürgen Stockmann
June 15, 1981
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Citation

Stockmann, F. (1981a, June 15). Advertising in Europe . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-in-europe-